Kelly Kennedy

In this insightful discussion, Kelly Kennedy, an executive business development coach and host of The Business Development Podcast, redefines business development as the art of securing face-to-face meetings. He introduces the innovative concept of 'meeting math' to help professionals convert revenue goals into the precise number of meetings required. Kelly also emphasizes targeting mid-tier companies over industry giants and the necessity of separating roles in business development to streamline processes. His practical tips on building targeted lists via LinkedIn add value for aspiring rainmakers.