Kelly Goetsch

Kelly Goetsch, President of Pipe17 and e-commerce technology expert, shares his insights on the evolving order management landscape. He discusses the innovative Order Network eXchange (ONX) standard and how it aims for seamless communication between selling channels and fulfillment systems. Kelly emphasizes Pipe17's unique network-based approach that leverages AI for real-time responsiveness. He also explores the future of AI in e-commerce, predicting a significant impact by 2030, and the importance of standardization for enhancing order operations.