Kelly Cook

In a captivating conversation, Kelly Cook, the first female CEO of David's Bridal, discusses the brand's exciting transformation. She sheds light on the 'aisle to algorithm' strategy, showcasing how technology is reshaping wedding planning. Kelly emphasizes inclusivity, highlighting the Wildfang partnership that promotes diverse wedding attire. She shares heartwarming stories about helping brides find their unique looks and the deep emotional connections involved. The future of weddings is painted with innovation, featuring AR headsets and non-traditional celebrations.