Kelly Cheng
CMO at Goldcast, bringing a fresh, strategic perspective to how modern go-to-market teams win mindshare before buyers are ready to buy. Previously worked with top brands like Adobe and Microsoft.
Best podcasts with Kelly Cheng
Ranked by the Snipd community
Apr 14, 2025 • 41min
#434 What is Mindshare? (Secret to B2B Marketing Success)
Kelly Cheng, CMO at Goldcast, is a B2B marketing expert dedicated to enhancing brand recognition and community engagement. In this discussion, she unpacks the concept of mindshare and its pivotal role in modern B2B marketing. Kelly emphasizes the shift away from traditional demand generation towards creating emotional connections with potential buyers. She shares strategies for building trust and community, adapting marketing efforts in a complex buying landscape, and ultimately driving genuine engagement rather than mere incentives.
May 19, 2025 • 1h
Kelly Cheng: Building Buyer Trust Before They’re Ready to Buy
Kelly Cheng, CMO at Goldcast and former innovator at Adobe and Microsoft, shares her strategic insights on modern marketing. She discusses the importance of 'mindshare marketing' and why most potential buyers aren't in-market yet. Cheng delves into the challenges of measuring brand ROI, highlights the pivotal role of video in building trust, and addresses the ethical complexities of AI influencers. Her perspective on personal branding and adapting sales strategies for a tech-driven world offers actionable advice for long-term success.
