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Kelly Cheng

CMO at Goldcast, specializing in B2B marketing. Focuses on building mindshare and community to drive inbound leads and brand recognition.

Best podcasts with Kelly Cheng

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Apr 14, 2025 • 41min

#434 What is Mindshare? (Secret to B2B Marketing Success)

Kelly Cheng, CMO at Goldcast, is a B2B marketing expert dedicated to enhancing brand recognition and community engagement. In this discussion, she unpacks the concept of mindshare and its pivotal role in modern B2B marketing. Kelly emphasizes the shift away from traditional demand generation towards creating emotional connections with potential buyers. She shares strategies for building trust and community, adapting marketing efforts in a complex buying landscape, and ultimately driving genuine engagement rather than mere incentives.