Kelly Cheng

Kelly Cheng, CMO at Goldcast and former innovator at Adobe and Microsoft, shares her strategic insights on modern marketing. She discusses the importance of 'mindshare marketing' and why most potential buyers aren't in-market yet. Cheng delves into the challenges of measuring brand ROI, highlights the pivotal role of video in building trust, and addresses the ethical complexities of AI influencers. Her perspective on personal branding and adapting sales strategies for a tech-driven world offers actionable advice for long-term success.

In this engaging discussion, Kelly Cheng, the CMO at Goldcast, shares her fascinating journey from Hong Kong to Boston and her transition from growth marketer to marketing leader. She dives into the strategic shift from product-led growth to a sales-led model, emphasizing the importance of long-term brand investment. Kelly discusses her marketing org structure, why the BDR team aligns with marketing, and her methods for measuring brand and mindshare. She also reflects on the role of mentorship in her career and the balance between leadership and parenthood.

Kelly Cheng, CMO at Goldcast, is a B2B marketing expert dedicated to enhancing brand recognition and community engagement. In this discussion, she unpacks the concept of mindshare and its pivotal role in modern B2B marketing. Kelly emphasizes the shift away from traditional demand generation towards creating emotional connections with potential buyers. She shares strategies for building trust and community, adapting marketing efforts in a complex buying landscape, and ultimately driving genuine engagement rather than mere incentives.