Kelley Thornton

Kelley Thornton, Founder and CEO of Tiege Hanley, shares her insights on the dynamic world of direct-to-consumer marketing in the skincare industry. She discusses the critical role of brand differentiation and how uncomplicated skincare systems can enhance marketing strategies. Kelley emphasizes the challenges and opportunities unique to men's skincare, exploring global trends and the importance of online engagement. The conversation also covers the evolution of DTC marketing and the necessity for brands to adapt to changing consumer behavior.