Kellet Atkinson, Product Manager at Triple Whale, brings a wealth of experience in e-commerce technology to the discussion. He emphasizes the importance of first-party data in a privacy-focused landscape and how it can transform marketing strategies. The conversation delves into the evolution of e-commerce analytics through AI, highlighting the challenges of data interpretation and the necessity of clean data. They also explore the balance between human intuition and machine learning in decision-making, alongside innovative tools like Sonar that enhance ad performance.