Kellen Casebeer

Kellen Casebeer, founder of The Deal Lab, brings his diverse background from luxury tech to health startups to the forefront as he discusses achieving message-market-fit. He emphasizes the importance of systematic outbound testing and market segmentation. Kellen advocates for experimentation over perfection, revealing how running 13 simultaneous campaigns can yield greater insights than perfecting one message. Listeners will be captivated by his innovative strategies, including using AI to enhance outreach and the power of creative signal detection in generating leads.