Keli Faw, owner of Crow & Canary, brings 13 years of retail experience to the conversation, alongside her PR background from Microsoft and Nordstrom. She discusses the ongoing challenges retailers face, like managing seasonal returns and strategic buying. Keli emphasizes the impact of online platforms on wholesale, the necessity of transparent buyer-rep-brand relationships, and navigating the evolving sales landscape post-pandemic. The importance of community, storytelling on social media, and adapting to unique store dynamics also takes center stage.