Keith Putnam-Delaney
CEO of Primer and former Dropbox growth leader, specializing in B2B expansion into B2C channels, audience targeting, cross-device measurement, and incrementality testing.
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Nov 25, 2025 • 55min
Proving Ad Impact in 2026
Keith Putnam-Delaney, CEO of Primer and ex-Dropbox growth leader, shares insights on proving ad impact in 2026. He discusses the shift from traditional B2B channels like LinkedIn to B2C platforms such as Meta and YouTube. The conversation highlights challenges like signal loss and mobile measurement gaps. They explore the benefits of lift tests and incrementality for validating ad effectiveness. With real client success stories, they emphasize the importance of omnichannel strategies and customized tools over monolithic ABM. Prepare for a transformative 2026!
