
Keith Norman
Head of political sales at Premion with extensive experience in ad sales and the media industry.
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Mar 15, 2023 • 24min
Explainer: Connected TV (CTV) Advertising (Keith Norman – Premion)
Keith Norman, head of political sales at Premion, discusses the shift to connected TV advertising for campaigns due to viewer trends. Topics include targeting strategies, creative approaches, measuring success, and the importance of adapting to the changing TV landscape.