Keith Gooberman
Founder of Pontiac Intelligence and builder of a CTV-first DSP; experienced adtech entrepreneur who engineered a stateless, cookieless bidding architecture and leads engineering and product strategy for programmatic CTV buying.
Best podcasts with Keith Gooberman
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Dec 1, 2025 • 38min
Inside Pontiac’s CTV-First DSP: How Keith Gooberman Built the Only Architecture That Actually Understands Television
In this engaging discussion, Keith Gooberman, Founder of Pontiac Intelligence and an adtech innovator, delves into the intricacies of CTV advertising. He unveils the stateless, cookieless architecture of Pontiac's DSP, highlighting how it avoids the pitfalls of legacy systems. Keith explains why traditional optimization fails in CTV campaigns and how his platform effectively navigates the complexities of premium inventory. He also shares insights on building a publisher-friendly model and the future of programmatic auctions.
Sep 12, 2024 • 36min
Ep. 13: The Role of DSPs in the Future of CTV Advertising
Keith Gooberman, CEO and Co-Founder of Pontiac Intelligence, dives into the future of contextual advertising in Connected TV. He discusses how AI is revolutionizing ad targeting by analyzing video content for emotional context, moving past standard inventory categorizations. Keith emphasizes the shift towards private marketplace deals for efficient data management in a cookie-less world. He also draws intriguing parallels between historical warfare and modern business strategies, highlighting lessons for today's advertisers.
