Keith Gooberman

Keith Gooberman, CEO and Co-Founder of Pontiac Intelligence, dives into the future of contextual advertising in Connected TV. He discusses how AI is revolutionizing ad targeting by analyzing video content for emotional context, moving past standard inventory categorizations. Keith emphasizes the shift towards private marketplace deals for efficient data management in a cookie-less world. He also draws intriguing parallels between historical warfare and modern business strategies, highlighting lessons for today's advertisers.