Keith Ewart

Dr. Keith Ewart, a consumer behavior expert from CloudArmy, delves into the fascinating world of implicit testing and its profound influence on marketing strategies. He reveals how subconscious biases shape consumer perceptions, often contradicting what they consciously express. Keith discusses innovative methods like implicit association testing and emotional resonance analysis to uncover true consumer attitudes. He emphasizes the importance of System 1 thinking in understanding quick emotional reactions and offers practical tips for leveraging these insights to create effective branding and product development.