Keith Dawkins

Keith Dawkins, president of the Harlem Globetrotters and Herschend Entertainment Studios, shares his vision for revitalizing the legendary team. He discusses transitioning from a tour-driven model to a media-focused strategy, including a groundbreaking sports residency. Dawkins reflects on the cultural nostalgia surrounding the Globetrotters while emphasizing the importance of digital media and strategic partnerships. He also highlights the challenges of recruitment and the necessity of integrity in building a new generation of Globetrotters.