Keith Caulfield

In this engaging discussion, Keith Caulfield, the Managing Director of Charts & Data Operations at Billboard, shares his wealth of knowledge on how songs land on the charts. He unpacks the evolution of Billboard’s methodologies from combining radio airplay and sales to incorporating streams and social media. Caulfield explores the impact of physical formats on first-week sales, the rise of catalog albums, and the role of fandom in chart success. He also highlights the challenges and strategies artists use today to make chart history.