Keegan Dum

Keegan Dum, former CEO of EGENuity, shares his journey from a challenging two-year search for a business to a successful acquisition and exit. He reveals the emotional toll of walking away from multiple deals and the importance of perseverance. Keegan discusses the role of software in the car wash industry and how effective pricing strategies can boost retention. He highlights the complexities of negotiating terms with investors and the significance of personal relationships in business transactions, showcasing his path to triumph after setbacks.