Kecia Steelman

Kecia Steelman, CEO of Ulta Beauty, shares insights from her transformative first year in charge. Leading initiatives like Ulta Beauty Unleashed, she discusses the importance of agility and cross-functional collaboration that propelled net sales growth. Steelman outlines plans for international expansion into Mexico and the Middle East, the launch of a curated online marketplace, and the role of wellness in beauty. She believes in empowering store associates as brand ambassadors and emphasizes using AI to elevate guest experience.