Kebharu Smith

Kebharu Smith, Associate General Counsel and Director of Amazon's Counterfeit Crimes Unit, shares his journey from federal prosecutor to combating online counterfeiting. He discusses Amazon's significant investments in AI and technology to enhance fraud detection. The conversation dives into surprising successes in collaborating with Chinese authorities. Smith highlights the serious implications of counterfeiting, linking it to human trafficking and terrorism financing. This insightful dialogue underscores the importance of consumer safety and collaboration in the e-commerce landscape.