KC Porter, a talented friend and collaborator, joins to discuss their book project, Sponsor Magnet. They dive into the art of launching a book, sharing personal experiences and strategies for success. Topics include the impact of beta readers on confidence, the delicate balance of feedback and finalization, and the importance of timing. They emphasize building a supportive community and innovative marketing tactics, like creating a street team. This insightful chat highlights the journey of writing and promoting a book in today’s landscape.