Kaye Putnam

Kaye Putnam, Head of Marketing for FreeWild and an expert in influencer strategies, shares her insights on leveraging social media influencers to drive direct bookings for travel brands. She emphasizes that engagement rates are more important than follower counts and discusses how clear collaboration agreements can enhance results. Kaye offers practical tips on selecting the right influencers, measuring ROI through metrics like profile link clicks, and ensuring that content aligns with brand identity. Explore the power of authentic influencer partnerships to boost revenue!