Kay-Kay Clapp

Kay-Kay Clapp, Head of Content & Social at Typeform, shares her expertise in building effective content strategies within B2B SaaS environments. She discusses how to balance creativity with operational discipline while tackling content approval bottlenecks. Kay-Kay explains the importance of engaging subject matter experts and utilizing audience feedback to drive ideas. She also emphasizes the role of AI in content creation and the need for innovative approaches to marketing that transcend traditional request processes.