Katy Mimari

Katy Mimari, the founder and CEO of Caden Lane, shares her impressive 21-year journey in building a nine-figure baby brand. She discusses the pivotal transition from wholesale to direct-to-consumer, which revitalized her business. Katy reflects on the challenges of surviving economic downturns and her innovative approach to product expansion. Key lessons learned include the importance of customer connection and resilience, along with her heartfelt decision not to sell the company, valuing independence over immediate payout.