Katrina Wong
VP of Marketing and Demand Generation at Segment. Experienced marketing leader with expertise in hypergrowth strategies.
Best podcasts with Katrina Wong
Ranked by the Snipd community
Sep 30, 2021 • 32min
#621 Privacy-First Marketing Explained with Katrina Wong, VP of Product Demand and Lead Generation at Twilio Segment
Katrina Wong, VP of Product Demand and Lead Generation at Twilio Segment, discusses 1st, 2nd, and 3rd party data, privacy trends in tech firms, and the impact of a privacy-first future on marketers and consumers.
Mar 2, 2022 • 23min
SaaStr 534: Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment
Join marketing experts Katrina Wong, VP at Segment, and Jeffrey Yoshimura, CMO at Snyk, as they unveil marketing secrets for hypergrowth. They dive into the challenges of category creation in tech and share insights on data-driven strategies. Discover how to build vibrant user communities that boost conversion rates and the value of experimentation in marketing. With a focus on collaboration between marketing and sales, they emphasize the power of storytelling in crafting compelling messages that resonate.
