Katrina Sturton-Dodd

Trends Editor at Contagious, presents insights on brands building community through strategies like 'from me to we', cultivating community, and creating modern communion.

Best podcasts with Katrina Sturton-Dodd

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Dec 9, 2025 • 36min

Most Contagious: KitKat's longevity secret, Scambaiter Granny and more

Join Joelle Caputi and YL Jabi from KitKat as they explore the secret sauce behind the brand's enduring success over 90 years. They discuss striking a balance between timeless brand elements and modern relevance. David Masterman and Simon Valcurell reveal the ingenious creation of 'Scammer Granny,' an AI designed to outsmart fraudsters while adding a humorous twist. Katrina Sturton-Dodd shares insights on how brands can foster community and connection in today’s world, encouraging a shift from individualism to belonging.

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