Katrina Lake

Katrina Lake, the founder and former CEO of Stitch Fix, shares her journey from recruiting friends for a style experiment to leading a billion-dollar online styling service. She discusses the challenges of fundraising in a male-dominated industry and how personalized shopping transformed retail. Lake highlights the innovative use of data science combined with human stylists to enhance customer experience. She also addresses the emotional toll of pitching to investors and the importance of resilience for entrepreneurs, especially women in tech.

Katrina Lake, co-founder and CEO of Stitch Fix, shares her journey of revolutionizing retail through data science and personalized styling. She discusses the evolution of e-commerce in apparel and how the pandemic accelerated shifts in consumer behavior. Katrina highlights the importance of combining data-driven strategies with human creativity. The conversation also touches on the emotional challenges she faced during Stitch Fix's IPO and the significance of building strong partnerships with suppliers in the era of stakeholder capitalism.

Katrina Lake, Founder and CEO of Stitch Fix, discusses her journey from venture associate to reshaping online retail. She reflects on the importance of capital efficiency and strategic inventory management while balancing growth with profitability. The impact of lessons learned from Bill Gurley, her board experiences at Grubhub and Glossier, and how they shape her leadership style are insightful highlights. Katrina also touches on overcoming self-doubt and the significance of personal well-being in managing a public company.

Katrina Lake, Founder and CEO of Stitch Fix, shares her inspiring journey as a female tech leader. She discusses the rarity of women in executive roles, the challenges of raising venture capital, and the evolution of personal styling services. Lake delves into Stitch Fix's unique approach to integrating technology with fashion, the importance of understanding customer preferences, and the future of retail without physical stores. She also reflects on lessons learned, mistakes made, and the balance of authenticity in leadership.

Today we have another live episode from the How I Built This Summit, featuring Katrina Lake of Stitch Fix. Katrina sat down with Guy Raz in front of a live audience in San Francisco in October to discuss building culture at a billion-dollar company, and why it's important – even for the CEO – to "rehire" yourself every year. We have one more episode from the Summit coming up next Thursday; stay tuned for Guy's conversation with Lisa Price of Carol's Daughter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.