Katrina Kirsch
Podcast host and facilitator who guides conversations on category design and creator businesses; introduces guests and steers episode discussion.
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Mar 6, 2024 • 12min
194 How Important Is Framing, Naming, and Claiming A Problem? | Pirates Perspective
The podcast discusses the importance of framing, naming, and claiming a problem in business to create a unique solution. It explores how category design helps companies define their market space and excel in creating legendary products/services. The guests emphasize capturing a significant market share through effective category design and articulating a clear unique value proposition.
