Katie Welch
Chief Marketing Officer of Rare Beauty, Selena Gomez’s beauty brand. Experienced beauty industry professional with expertise in digital marketing and community engagement.
Best podcasts with Katie Welch
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14 snips
Aug 16, 2022 • 1h 3min
How Selena Gomez's Rare Beauty goes viral, with CMO Katie Welch
Katie Welch, Chief Marketing Officer of Rare Beauty and a beauty industry pro, shares insights into the innovative marketing strategies that make the brand thrive. She discusses how Rare Beauty relies on social media rather than traditional advertising, fostering an engaged community around Selena Gomez. Katie explores the evolving landscape of influencer marketing, the importance of authenticity, and the unique challenges of being a CMO in celebrity-driven business. Tune in for a lively look at how they balance creativity, sales strategy, and consumer engagement!
Mar 5, 2025 • 52min
Rare Beauty: the story behind the success of Selena Gomez’s make up brand - Katie Welch
Katie Welch, CMO of Rare Beauty and a key player in the cosmetic industry, reveals the brand's compelling journey towards inclusivity and mental health advocacy, inspired by founder Selena Gomez. She discusses the challenges of launching a startup during the pandemic and how authenticity is woven into their marketing strategies. The conversation dives into community engagement initiatives that emphasize mental health, and the crucial role social media plays in building connections with their audience. Welch also shares insights about successful product launches and the brand's future.
