Katie Penner

Katie Penner, Head of Sender Relations at Sendoso, dives into the transformative power of gifting in sales. She emphasizes that personalized gifts, rather than generic ones like Starbucks cards, can dramatically increase win rates and accelerate deal closures. Katie explores how authentic connections foster relationships that lead to success, detailing effective gifting strategies for onboarding and appreciation. She also discusses the importance of automating gifting processes, ensuring meaningful touches without overwhelming sales teams.