Katie Penner, Head of Sender Relations at Sendoso, shares her insights on building impactful influencer marketing programs. She discusses the shift from vanity metrics to generating revenue and pipeline. Katie emphasizes the importance of choosing influencers who align with brand values and fostering authentic relationships. The conversation highlights strategies for maximizing ROI and the need for trust and transparency in B2B collaborations. A real-world success story exemplifies effective influencer partnerships in action.

Katie Penner, Head of Sender Relations at Sendoso, dives into the transformative power of gifting in sales. She emphasizes that personalized gifts, rather than generic ones like Starbucks cards, can dramatically increase win rates and accelerate deal closures. Katie explores how authentic connections foster relationships that lead to success, detailing effective gifting strategies for onboarding and appreciation. She also discusses the importance of automating gifting processes, ensuring meaningful touches without overwhelming sales teams.