Katie Lebel

Dr. Katie Lebel, a professor and researcher of gender equity in sports branding and consumer behavior, discusses the lack of data in the women's sports merchandise market and how sports wear firms are missing out on revenue. Dana Brookman, founder of the Canadian girl's baseball league, talks about the challenge of finding suitable uniforms for her teams. The podcast explores the lack of supply and missed opportunities in women's sports merchandise and the importance of providing comfortable and suitable sportswear for girls and women.