Katie Hill

Katie Hill, Founder and CEO of Unlisted, dives into the 'gray market' of real estate, where homes aren't listed but sellers may be open to offers. She shares how a pandemic poolside chat inspired her innovative platform connecting potential buyers and sellers. Hill highlights the value of homeowners controlling their listings and the lucrative opportunities for agents in this space. With insights on using direct mail effectively, she argues that agents should embrace this shift rather than fear it, paving the way for new conversations in real estate.