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Katie Hill
Founder and CEO of Unlisted, a startup focused on connecting buyers and sellers in the 'gray market' of homes not actively for sale, with a background in direct mail, database marketing, and startup advising.
Best podcasts with Katie Hill
Ranked by the Snipd community
Jan 14, 2026
• 51min
The Secret 'Gray Market' of Real Estate Inventory
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Katie Hill, Founder and CEO of Unlisted, dives into the 'gray market' of real estate, where homes aren't listed but sellers may be open to offers. She shares how a pandemic poolside chat inspired her innovative platform connecting potential buyers and sellers. Hill highlights the value of homeowners controlling their listings and the lucrative opportunities for agents in this space. With insights on using direct mail effectively, she argues that agents should embrace this shift rather than fear it, paving the way for new conversations in real estate.
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