Katie Fawkes

Katie Fawkes, Director of Marketing at Ecamm, dives into the power of community in business. She shares insights on how the 'ECAMM fam' has become essential to their model, emphasizing engagement and feedback loops. Fawkes discusses the role of community moderators and the importance of platforms like Discord for deeper connections. She highlights initiatives like Creator Camp, which build customer loyalty through real-life interactions. Throughout, she underscores that fostering a genuine community leads to organic growth and brand advocacy.