In this engaging discussion, Katie Burke, CPO at HubSpot, shares her insights on the evolving relevance of public relations in today's marketing landscape. She highlights the alarming decline in trust in traditional media and emphasizes the need for brands to adapt their PR strategies. The conversation also touches on the power of influencers in modern marketing, the importance of authentic relationships, and how embracing criticism can drive organizational growth. Katie's expertise provides valuable guidance for navigating these shifts in the industry.
