Katie Belflower

Katie Belflower, Manager of Menu Research and Insights at Technomic, dives into the restaurant industry's surge of limited-time offers (LTOs). With a 200% increase in five years, she reveals how social media, especially TikTok, is reshaping dining experiences and brand strategies. They discuss the popularity of trends like 'dirty soda' and the need for restaurants to innovate to attract customers. Belflower also touches on the challenges of pricing and traffic in a competitive market, underscoring the risks and rewards of frequent menu changes.