Katie (26&thensome)
Naming strategist and former copywriter who runs 26&thensome (Katie with the good names), known for naming brands, products, newsletters, and frameworks and for her ABC-to-OMGs naming method and naming workshops.
Best podcasts with Katie (26&thensome)
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Dec 11, 2025 • 59min
How To Name Literally Anything (Even If You’re An Overthinker) by Katie With The Good Names
Katie (26&thensome) is a naming strategist and former copywriter who crafts memorable brand and product names. She talks about why naming is overthought, her ABC-to-OMGs method for setting criteria, how she tests name ideas with recall and pitch checks, when to pick clear vs clever service names, and practical tips like free-association, generating lots of options, and domain/handle concerns.
