Kathryn Rathje

Kathryn Rathje, a partner at McKinsey's Growth, Marketing & Sales Practice, specializes in driving data-driven marketing transformations. She shares her fascinating insights on blending quantitative analytics with creative strategy to enhance customer value. The discussion highlights practical frameworks for integrating analytical and creative skills, emphasizing the importance of a customer-focused approach in marketing. Kathryn's unique perspective sheds light on sustainable growth for consumer brands, making complex strategies accessible and actionable.