Kathryn Howard, CEO of Lee's Air, Plumbing, Heating, & Roofing, emphasizes self-worth and opportunities in the trades. She shares her diverse journey from call center roles to leading a booming business, advocating for everyone’s potential in the industry. The discussion highlights the importance of daily disciplines and resilience for success, as well as the critical need for effective communication and mentorship. Kathryn also delves into empowering technicians and their significant contributions to team morale and overall success.