Kathryn Frankson

Vice President of Marketing for Money20/20 and a storyteller-focused B2B marketer who brings human-first creativity to large fintech events and has a background in B2B sales and events marketing.

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Dec 5, 2025 • 18min

Special Guest!! Unboring Everything! Money20/20's VP Marketing Kathryn Frankson | Ep. 459

Kathryn Frankson, VP of Marketing for Money20/20, is a B2B marketer who champions human-first storytelling. In a lively chat, she debunks the myth that B2B has to be boring, sharing how creativity thrives even in 'unsexy' sectors like fintech. Kathryn highlights the importance of hiring diverse talent for fresh perspectives and discusses Money20/20's innovative three-year planning approach. She also critiques last-touch attribution, emphasizing the need for broader measurements reflecting real human interactions. Plus, she makes a case for switching from coffee to tea!

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