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Kathleen Fulton
Co-founder of Taza Chocolate with a background in design and brand building, instrumental in shaping the company's mission, product decisions, and consumer-facing storytelling.
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Dec 4, 2025
• 36min
From Farmers Markets to 5,000 Stores: How Taza Chocolate Stayed True and Grew
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In this episode, Taza Chocolate co-founders Alex Whitmore, a bean-to-bar expert, and Kathleen Fulton, a design visionary, explore their unique journey. They discuss the importance of staying true to product integrity and ethical sourcing, which helped them navigate challenges. Alex highlights how being polarizing creates a strong market niche, while Kathleen reflects on their commitment to craftsmanship. The duo also shares insights on direct trade with farmers and the value of perseverance in business. Tune in for their inspiring entrepreneurial story!
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