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Katherine Sakovich
CMO at Mira, a multi‑product hormonal health platform. She focuses on community-led, educative marketing and scaling strategies for the company.
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Aug 11, 2025
• 36min
Ep 533: Why Community Should Precede Paid: Mira’s Femtech Playbook
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Katherine Sakovich, CMO at Mira, leads the charge in community-driven hormonal health with an eye for educative marketing. She reveals how Mira grew from chaos to a multi-product brand by building an 18,000-member ambassador network. Key strategies include using customer feedback for messaging, positioning product launches like iPhone upgrades, and deploying AI for support while maintaining trust. She also discusses effective partnership strategies and how educational content transformed consumer engagement in the sensitive world of reproductive health.
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