Katharine Lau

CEO and Co-Founder of Stuf, a self-storage company named one of Fast Company’s World’s Most Innovative Companies in 2022. She has extensive experience in real estate and previously led supply growth at Industrious.

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Mar 12, 2025 • 1h 26min

Monetizing Underutilized Spaces and Disrupting a $40 Billion Industry - Katharine Lau - CEO of Stuf

Katharine Lau, CEO and Co-Founder of Stuf, shares her journey of reinventing the self-storage industry. With a background in real estate and a passion for consumer experiences, she discusses how the pandemic revealed opportunities in underutilized spaces. Katharine also dives into the impact of technology on the industry, emphasizing digital tools that enhance customer experience. She highlights innovative strategies for competing against larger firms, from local marketing to community engagement, showcasing a fresh take on what self-storage can be.

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