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Kate Waters

Marketing and measurement expert at ITV, involved in research on measuring the contribution of brand advertising to margins.

Best podcasts with Kate Waters

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Oct 17, 2024 • 31min

New models for thinking about advertising: Live from the IPA

In a dynamic discussion, Tom Roach, VP at Jellyfish, dives into innovative marketing metrics powered by AI. Leo Rayman, CEO of EdenLab, and Jo McClintock, VP at Trainline, discuss how to encourage greener travel choices through positive messaging rather than guilt. ITV experts Sameer Modha and Kate Waters explore the financial impact of brand advertising on margins. Together, they emphasize the critical integration of sustainability into marketing strategies, reflecting a growing consumer demand for eco-friendly practices.