Kate VanderVoort, an AI consultant and founder of the AI Success Lab, shares her expertise on making AI a true partner in business. She emphasizes the importance of viewing AI beyond simple task completion, advocating for personalized AI teams that drive marketing and operational success. VanderVoort discusses the benefits of documenting processes to identify AI integration opportunities and outlines a structured approach to customizing AI functionalities. Expect insights on enhancing productivity, refining strategies, and utilizing custom GPTs effectively.