If you’re not in the tech industry, developing your own software may seem like an adjacency too far. But it’s just one of the things you may need to do today to execute a successful digital transformation. In this episode, we’re joined by senior partners Rodney Zemmel and Kate Smaje who co-lead McKinsey Digital. We were also joined by Laura LaBerge, a senior expert in our Stamford office, who until recently was the director of capabilities in our Digital Strategy Practice. We recorded this episode with Rodney, Kate, and Laura in 2022. They discussed the findings from their research including why most organizations achieve less than one-third of the impact they expected from digital investments. We talked about what companies can learn from the best digital performers about how to beat the odds today. Mckinsey.com article: Three new mandates for capturing a digital transformation’s full value Join our LinkedIn community of more than 87,000 members and follow us on Twitter at @McKStrategy.  Explore more Inside the Strategy Room episode transcripts on McKinsey.com  Discover our latest insights and join more than 92,000 influential professionals who are part of our LinkedIn community: https://www.linkedin.com/showcase/mckinsey-strategy-&-corporate-finance/See www.mckinsey.com/privacy-policy for privacy information

Welcome to Strategy Skills episode 355, an interview with the author of REWIRED: The McKinsey Guide to Outcompeting in the Age of Digital and AI, Kate Smaje. The book REWIRED delivers a road-tested, how-to manual that Mckinsey consultants use to help companies build the capabilities to outcompete in the age of digital and AI. It reveals the learnings from large companies around the globe for succeeding at the six core elements of a digital transformation—strategy, talent, operating model, technology, data, and adoption and scaling capabilities.  Kate Smaje is a senior partner in McKinsey’s London office. She co-leads the McKinsey Digital practice globally and is a member of McKinsey’s Shareholders Council, the firm’s board of directors. She works with senior executives to deploy the power of data, digital culture and capabilities, and modernized core technology. She also has firsthand experience as a chief technology officer across core technology, digital product management and innovation, and cybersecurity work. In addition to her work with McKinsey, Kate is a trustee of Tommy’s, the children’s charity. Get Kate’s book here: REWIRED: The McKinsey Guide to Outcompeting in the Age of Digital and AI. Eric Lamarre, Kate Smaje, Rodney Zemmel. https://www.amazon.com/Rewired-McKinsey-Guide-Outcompeting-Digital/dp/1394207115#:~:text=This%20book%20is%20your%20how,teams%2C%20and%20scale%20the%20value. Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo  

McKinsey senior partners discuss the importance of not overlooking digital imperatives beyond Gen AI. Topics include integration of technologies for business success, rise of neural businesses, leveraging multiple technologies for innovation, practical applications of quantum computing, and maximizing benefits of AI in the workplace.