Kate Scott-Dawkins
Global President of Business Intelligence at WPP Media and lead author of WPP Media's This Year Next Year report, specialising in media forecasts and advertising market analysis.
Best podcasts with Kate Scott-Dawkins
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Jan 8, 2026 • 34min
Global Ad Trends: navigating media's 'new normal'
Kate Scott-Dawkins, Global President of Business Intelligence at WPP Media, and James McDonald, Director of Data Intelligence at WARC, dive into the evolving ad landscape. They explore how ad spending is rising despite economic detachment, powered by AI and significant events like the FIFA World Cup. Kate discusses the shifting impact of tariffs and the concentration of growth among tech giants. The duo also highlights retail's ad boom, the K-shaped economy's effects, and the tensions between commerce media and traditional platforms, painting a complex picture of the future.
Jan 15, 2025 • 21min
This Year Next Year: What’s going on in Advertising and Media?
Kate Scott-Dawkins, Global President of Business Intelligence at GroupM and author of the "This Year Next Year" report, shares her insights on the advertising industry's rapid transformation. They discuss the predicted $1 trillion ad revenue for 2024, driven by digital channels and AI innovations. Kate highlights the growing need for trust in media platforms and the strategic importance of out-of-home advertising. The potential implications of a TikTok ban and the rise of retail media are also examined, showcasing the ever-evolving landscape for marketers.
