Kate O’Loughlin

Kate O’Loughlin, CEO of SuperAwesome, discusses the complexities of marketing to children in the digital age. She emphasizes the importance of creating safe and engaging advertising for kids amidst growing online safety regulations like COPPA 2.0. The conversation dives into the preferences of Generation Alpha, showcasing their creative media habits and digital interactions. Kate also touches on the impact of AI in advertising and the evolving landscape of corporate governance in the sector, alongside insights into the dynamic creator economy on platforms like Roblox.