Kate O’Brien

Kate O’Brien, founder of Powers of Reasoning and a former executive at Omnicom Media Group, delves into the complexities of media compensation models. She shares her insights on balancing senior talent with client demands for efficiency, emphasizing transparency in media buying. The conversation highlights the tension between performance-based models and creating genuine partnerships. Kate also discusses the impact of recent leadership changes at GroupM and the evolving dynamics of agency-client relationships, shedding light on how agencies can adapt to economic uncertainties.