Rick Bradbury and Kate Leggett, both analysts at Forrester, dive into the chaotic world of business transformation. They explore Perplexity's strategic partnership with PayPal and Shopify, boosting e-commerce integration. AI's impact on online shopping and the risks involved, from data privacy to catalog management, is discussed. They also highlight how B2C brands must adapt to influencer marketing and the implications of Salesforce's staggering $8 billion acquisition of Informatica, reshaping CRM with an AI focus.
