Kate Johnson

Olympic medalist Kate Johnson, a world champion rower and global marketing lead for sports at Google, dives into the rising popularity of women's sports. She discusses how social media algorithms prioritize men's sports and the challenges of discoverability. Johnson highlights the impact of visibility on girls' sports participation and future leadership. She shares insights on how AI and new media can amplify women's sports coverage and urges fans to actively support female athletes to create lasting change.

Kate Johnson, former Olympic rower and Google sports marketing leader, discusses how technology and algorithms still favor men's sports. She explores search bias, the investment visibility cycle, and why role models matter for girls. She highlights new players, creators, and AI tools making women’s sports more discoverable and urges practical actions to boost visibility.

Jessica Gelman, CEO of Craft Analytics Group and co-founder of the MIT Sloan Sports Analytics Conference, joins industry titans including Amy Latimer of Delaware North Group and Steve Phelps of NASCAR. They dive into innovative strategies for fan engagement, emphasizing data-driven decision-making and personalization. Discussions also touch on the rise of women's sports, the impact of technology like AR and VR, and the evolution of sports ownership and analytics, revealing how these elements shape the future of the industry.