Kate Johnson

Global marketing director at Google, discussed brand investment in sports and the growth of women's sports.

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Sep 20, 2024 • 1h 1min

The Future of Sports & Sports Business

Jessica Gelman, CEO of Craft Analytics Group and co-founder of the MIT Sloan Sports Analytics Conference, joins industry titans including Amy Latimer of Delaware North Group and Steve Phelps of NASCAR. They dive into innovative strategies for fan engagement, emphasizing data-driven decision-making and personalization. Discussions also touch on the rise of women's sports, the impact of technology like AR and VR, and the evolution of sports ownership and analytics, revealing how these elements shape the future of the industry.

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