Kate Hall

In this engaging discussion, guest Kate Hall, an author and TikTok marketing consultant, shares her expertise on leveraging TikTok for authors. She dives into what sets TikTok apart, emphasizing the need for concise, engaging content. Kate highlights strategies for discovering your target audience and the critical role of consistency in building a following. She also discusses how to effectively adapt narrative scenes for short videos and the importance of analyzing metrics to refine your approach, making TikTok a powerful tool for reaching readers.