Kate Guerrero

Kate Guerrero, a copywriter and brand positioning expert from Fletch, shares her insights on the critical role of product positioning in marketing. She reveals how effective messaging can clarify what a product is and why consumers need it. Guerrero discusses her journey into copywriting and emphasizes the importance of relationships in client acquisition. The conversation also dives into balancing creativity with marketing strategies, the design evolution of websites, and how AI can enhance writing while maintaining the essence of human creativity.