Kate Dommett, Professor of Digital Politics at the University of Sheffield
Professor of Digital Politics at the University of Sheffield
Best podcasts with Kate Dommett, Professor of Digital Politics at the University of Sheffield
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Feb 11, 2024 • 50min
Data-Driven Campaigning: How Political Campaigns use Data, Analytics, and Technology, with Prof. Kate Dommett and Dr. Simon Kruschinski
Prof. Kate Dommett and Dr. Simon Kruschinski discuss their new book on data-driven campaigning. They break down findings on data, analytics, targeting, and personnel in five democracies. The chapter explores the concept of data-driven campaigning and its components, the role of analytics, the use of apps in Germany, the role of personnel, and the complexity of data-driven campaigning.
